PLANET FITNESS NEW YEAR’S EVE
For fitness brands, there’s no bigger night than New Year’s Eve. It’s the official kickoff of their busiest season and the right time to make a big splash. For Planet Fitness, this means a presenting sponsorship on Dick Clark’s New Year’s Rockin’ Eve and the perfect time to unveil their new brand identity and campaign.
Planet Fitness branding was dominant in Times Square, both for live attendees and the viewers at home. On-the-ground teams of creatives and digital strategists captured exclusive content while strategists and media teams stood by, promoting posts in real-time to a targeted audience that was currently watching the live broadcast.
Role: Lead Digital, Content & Social Strategist
-
67% Increase in new joins YOY
-
Beat single day sales record by 162%
-
#1 MOST SEARCHED GYM ON GOOGLE