Cadillac A Promise to rose
NFL prospect Teddy Bridgewater was just a kid when he promised his mom he would buy her a pink Cadillac once he made it to the NFL. A decade later, that dream became a reality and Cadillac was there to be a part of that dream coming true. Cadillac partnered with Teddy to give his mother a brand new Escalade, in a custom shade of pink to celebrate her journey as a breast cancer survivor.
Teddy and his mother’s inspiring story was captured in a short film, directed by Spike Lee. It culminated in footage of Teddy presenting his mother with the car live on Good Morning America, which was then incorporated into the film in just 24 hours for a full release of the documentary on Mother’s Day. The launch incorporated a full PR and earned media push, as well as activations across social and Cadillac owned content.
Role: Lead Digital & Social Strategist
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800+ EARNED MEDIA PLACEMENTS
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CLIO SPORTS AWARD WINNER
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1M+ social engagements with $0 Media spend