Merrell Trailscape
To launch their most modern hiking shoe, Merrell wanted to reach people in a way they never had before. So we designed a first-of-its-kind virtual experience and launched it at the Sundance Film Festival.
In partnership with Rolling Stone, we launched a fully integrated experiential, digital and social experience, complete with a fully designed brand house, social trivia games and an online suite of content featuring Rolling Stone talent live from the Merrell house with celebrities and filmmakers.
Role: Lead Digital & Social Strategist
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36M+ impressions from Rolling Stone & Merrell owned assets
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Winner at One SHOW, London international, CLIO Sports
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9X lift in Merrell share of voice for a full month post-event