Senior Director, Brand, Content & SOCIAL at Constant Contact

After nearly a decade in agencies, I took my first client-side role at Constant Contact, a SaaS org providing digital marketing tools to small/medium businesses and non-profits. I led a team of 15 in developing brand strategy and messaging, content, social media, influencer marketing, events, and integrated campaigns to drive brand health and upper-funnel metrics to support the sales pipeline.

Director of Digital, Social & Content at MMB

I joined MMB in a newly-created role to lead digital strategy and production. As is often the case at small and mid-size agencies, I ended up doing that and a whole lot more. Brand strategy, research, media strategy and a whole lot of new business later, I was lucky to work on brands across retail, CPG, food/beverage just to name a few.

VP, Senior Digital Strategist at Hill Holliday

I joined Hill Holliday to lead social media strategy and execution for one of their largest clients, Liberty Mutual. Four years later and I had developed award-winning work for retail, fitness, nonprofit, CPG, tech and automotive clients, launched a first-of-its-kind virtual reality experience, and expanded my skillset beyond purely social and content to integrated marketing campaigns across a host of channels.

Client engagement director at Social Media Group

SMG was a pure-play social startup, founded in the earliest days of social media marketing. I developed social and content strategies for brands, and in some cases launched their first forays into social media marketing. Launching new programs meant a lot of hands-on research, managing organizational change, and direct counsel to c-suite and senior marketers.

Before all that…

I had a whole other career as an academic. I earned my Ph.D. in Communication and New Technology, specializing in online communities and social networks devoted to fandoms in the entertainment space.

So…what does that mean? I know a lot about research (mostly qualitative but quantitative, too) and a lot about how consumers talk and behave in relation to a brand they care about. Both of which are pretty helpful for marketing.