COnstant Contact Power on
When COVID struck, we knew we had to do our part to help Constant Contact’s user base of small businesses and non-profits weather the storm. We quickly shifted our marketing plans to provide the guidance and tools they would need to help steer their business through unprecedented challenges.
We created industry-specific guides, with practical tips SMB owners could take immediately. We created short-form videos with real business owners sharing the steps they were taking to survive, and even thrive, through difficult times. We also hosted a series called Power Hour Pro, bringing in celebrity entrepreneurs with their best advice for solving our customers’ biggest problems. We shared it all via our social channels and a comprehensive portal on our site for easy reference.
Role: Sr. Director, Brand, Social & Content
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6M+ Video VIEWS
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1000+ Direct CONVERSIONS
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58M+ SOCIAL IMPRESSIONS