Liberty Mutual Rise
As an official sponsor of Team USA for the 2014 Winter Olympics, Liberty Mutual had a huge opportunity—a world stage to tell the story of how powerful a comeback can be. For the athletes of Team USA, as well as for the many Liberty Mutual customer’s they’ve helped bounce back after a difficult life loss to their home, vehicle or property, there’s no denying the power of a comeback story.
In the months leading up to the Games, we executed an ongoing rollout of content and brand programs, including themed Spotify lists, an experiential roadshow, interactive banners and a contest to send a lucky fan to the Games. At the center was a ten-part content series of short films, telling the stories of our sponsored athletes on Team USA.
Role: Lead Social Strategist
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6M minutes of branded content watched
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LONDON International WInner; Webby honoree
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11% LIFT in unaided awareness